Mixed Methods Research — When and Why Should You Use It?
Mixed Methods Research — When and Why Should You Use It? 🔍 Bridging the Gap Between Numbers and Narratives 🎯 Introduction: The Best of Both Worlds Ever found yourself torn between choosing quantitative precision and qualitative depth ? You’re not alone. Many real-world research problems are too complex to be captured by one method alone. That’s where Mixed Methods Research (MMR) comes in — an approach that smartly blends the strengths of both qualitative and quantitative research in a single study. Whether you're a budding scholar or a business researcher, understanding when and why to use mixed methods can give your study power, credibility, and holistic insights. 🧠 What is Mixed Methods Research? Mixed Methods Research (MMR) refers to a systematic combination of qualitative and quantitative approaches in a single research project. ✅ Goal: To provide a more complete understanding of a research problem than either method alone. 🔍 When Should You Use Mixed Methods? Here...