📘 Book Review — "Marketing Research: An Applied Orientation" by Naresh K. Malhotra
📘 Book Review — "Marketing Research: An Applied Orientation" by Naresh K. Malhotra 🔍 Why This Book? Naresh K. Malhotra ’s Marketing Research: An Applied Orientation is widely considered one of the most authoritative and comprehensive textbooks on marketing and social research. Whether you're a research student, an academic, or a practitioner in business or social sciences, this book offers deep insight into the “how” and “why” of research . 📖 Book Overview Title : Marketing Research: An Applied Orientation Author : Naresh K. Malhotra Edition : Typically 6th or 7th edition used in academics Publisher : Pearson Length : ~900 pages Ideal for : MBA students, PhD scholars, and research-driven professionals in marketing, business, and social sciences 🧠 What Makes It Special? ✅ 1. Application-Focused Approach Malhotra doesn’t just discuss theory — he teaches you how to apply research methods in real-world contexts . Each chapter integrates actual marketing examples, cas...