🗓️ Qualitative vs Quantitative Research — A Practical Comparison
🗓️ Qualitative vs Quantitative Research — A Practical Comparison 🔍 Exploring the Two Pillars of Research Strategy Research is a journey that begins with a question and ends with an insight. But how do you decide which path to take — the qualitative route or the quantitative one? Understanding the key differences, strengths, and applications of qualitative and quantitative research is crucial to designing a robust study. 🧠 What is Qualitative Research? Qualitative research is all about understanding meaning, context, and human experiences . It deals with non-numeric data such as words, images, emotions, and stories. ✅ Common Characteristics: Open-ended & exploratory Focused on “why” and “how” In-depth, small samples Subjective interpretation Uses tools like interviews, focus groups, observation 🧰 Example Methods: In-depth interviews Focus Group Discussions (FGDs) Participant observation Thematic/content analysis 📌 Suitable For: Understanding perceptions, motivations, s...