Field Experiments in Social Science and Business Management
Field Experiments in Social Science and Business Management Introduction When it comes to research methods, field experiments bridge the gap between controlled laboratory studies and the messy reality of the real world. Unlike laboratory experiments, which take place in artificial environments, field experiments happen in natural settings where participants go about their usual lives. This makes them highly relevant for both social sciences and business management , where human behavior and organizational processes are best understood in context. In this post, we’ll explore what field experiments are, why they matter, their applications in social sciences and business management, examples, advantages, limitations, and how they compare with other experimental approaches. What are Field Experiments? A field experiment is a type of experimental research conducted in a natural, real-world environment rather than a controlled lab. Researchers manipulate one or more variables to st...