Research Mitra

  Experimental Research in Business & Social Sciences Introduction In the world of research, experimental research stands out as one of the most powerful methods to establish cause-and-effect relationships. Unlike observational methods, experiments allow researchers to control variables, manipulate conditions, and measure outcomes in a structured way. In business and social sciences, this approach is increasingly being adopted to test marketing strategies, study consumer behavior, evaluate organizational practices, or explore social dynamics. This post will walk you through the concept, features, importance, types, advantages, limitations, and real-world applications of experimental research in business and social sciences. By the end, you’ll have a strong grasp of why it is considered a “gold standard” in many fields.   What is Experimental Research? Experimental research is a systematic and scientific approach where researchers manipulate one or more independent varia...