Online Experiments in Social Science and Business Management
Online Experiments in Social Science and Business Management Introduction In the digital age, research has evolved beyond traditional laboratories and field settings. Online experiments , a modern category of research, leverage digital platforms to conduct experiments with participants across geographies in real-time. These experiments have become a cornerstone for researchers in social science and business management , offering flexibility, scalability, and efficiency. Online experiments allow researchers to observe human behavior, test interventions, and measure outcomes in virtual environments. From social media studies to e-commerce strategies, this method is highly relevant for contemporary research, providing high external validity and rich data at lower costs. This post explores online experiments , their types, applications, advantages, limitations, and real-world examples, helping researchers and business practitioners understand how to harness this modern experimenta...