Research Mitra

  Mixed Methods Research — When and Why Should You Use It? 🔍 Bridging the Gap Between Numbers and Narratives 🎯 Introduction: The Best of Both Worlds Ever found yourself torn between choosing quantitative precision and qualitative depth ? You’re not alone. Many real-world research problems are too complex to be captured by one method alone. That’s where Mixed Methods Research (MMR) comes in — an approach that smartly blends the strengths of both qualitative and quantitative research in a single study. Whether you're a budding scholar or a business researcher, understanding when and why to use mixed methods can give your study power, credibility, and holistic insights. 🧠 What is Mixed Methods Research? Mixed Methods Research (MMR) refers to a systematic combination of qualitative and quantitative approaches in a single research project. ✅ Goal: To provide a more complete understanding of a research problem than either method alone. 🔍 When Should You Use Mixed Methods? Here...

  🗓️ Qualitative vs Quantitative Research — A Practical Comparison 🔍 Exploring the Two Pillars of Research Strategy Research is a journey that begins with a question and ends with an insight. But how do you decide which path to take — the qualitative route or the quantitative one? Understanding the key differences, strengths, and applications of qualitative and quantitative research is crucial to designing a robust study. 🧠 What is Qualitative Research? Qualitative research is all about understanding meaning, context, and human experiences . It deals with non-numeric data such as words, images, emotions, and stories. ✅ Common Characteristics: Open-ended & exploratory Focused on “why” and “how” In-depth, small samples Subjective interpretation Uses tools like interviews, focus groups, observation 🧰 Example Methods: In-depth interviews Focus Group Discussions (FGDs) Participant observation Thematic/content analysis 📌 Suitable For: Understanding perceptions, motivations, s...

  📘 Day 31: Book Review — "Marketing Research: An Applied Orientation" by Naresh K. Malhotra 🔍 Why This Book? Naresh K. Malhotra’s Marketing Research: An Applied Orientation is widely considered one of the most authoritative and comprehensive textbooks on marketing and social research. Whether you're a research student, an academic, or a practitioner in business or social sciences, this book offers deep insight into the “how” and “why” of research . 📖 Book Overview Title : Marketing Research: An Applied Orientation Author : Naresh K. Malhotra Edition : Typically 6th or 7th edition used in academics Publisher : Pearson Length : ~900 pages Ideal for : MBA students, PhD scholars, and research-driven professionals in marketing, business, and social sciences 🧠 What Makes It Special? ✅ 1. Application-Focused Approach Malhotra doesn’t just discuss theory — he teaches you how to apply research methods in real-world contexts . Each chapter integrates actual marketing example...

  📘 Book Review — “Research Design: Qualitative, Quantitative, and Mixed Methods Approaches” by John W. Creswell Labels : Research Methodology, Book Reviews, Mixed Methods, Qualitative Research, Quantitative Research 🎯 Why Review This Book? When we think of foundational research methodology guides, one name that consistently stands out is John W. Creswell . His book “Research Design: Qualitative, Quantitative, and Mixed Methods Approaches” has become a go-to reference for countless students, PhD scholars, and supervisors across the globe. Now in its fifth edition , this book is celebrated for its clarity , balance , and practical orientation — making it perfect for both beginners and intermediate-level researchers. 🧭 What This Book Covers This book offers a comprehensive roadmap through the landscape of research design. Creswell doesn’t push one method over another — instead, he helps you choose the right approach for your purpose. 🔍 The Three Core Approaches: Qualitative R...

  📚 Day 29: Book Review — “The Craft of Research” by Booth et al. Labels : Book Reviews, Research Skills, Academic Writing, Research Planning ✨ Why This Book? If you're new to research or still struggling to structure your ideas, then “The Craft of Research” by Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams is your essential companion . This book is a classic in research methodology, especially for those navigating social sciences, education, business studies, and humanities. It’s not just about writing — it’s about thinking like a researcher . 🧠 What the Book Covers 1. Thinking about Research The book starts by addressing the why of research — it’s not just to report facts, but to contribute to a broader conversation in your field. 🔍 “Research is formalized curiosity. It is poking and prying with a purpose.” — Zora Neale Hurston, quoted in the book 2. Asking the Right Questions It teaches how to move from a broad interest to a focused research question , and fi...

  📋 Self-Assessment Quiz (10 Questions)   Instructions : Answer the following questions to test your learning.  Each correct answer = 1 point.   Define the difference between inductive and deductive research.   Name any two types of research paradigms.   What are SMART objectives in research?   Give one example of exploratory research.   Why is operationalization important in research?   Which research design is used for hypothesis testing?   What are the three pillars of the Research ?   What is the main purpose of a literature review?   Mention one common mistake in research design.   What ethical document is required for human participant studies?   Scoring: 8–10: Research Ready!   5–7: Solid Foundation — Review key days   1–4: No worries! Revisit posts and try again.   Let me know if you'd like a Google Form version of this quiz!   📂 Free Download: Starter Toolkit 🧾 Inside this ZIP folder: ...

    🚫 Day 27: Common Mistakes in Research Design & How to Avoid Them Labels : Research Design, Research Methodology, Beginner Tips, Academic Writing, Research Planning 🎯 Why This Matters Even brilliant research ideas can fail due to poor design . Research design is the blueprint of your study. Mistakes here lead to weak results, unclear conclusions, or outright rejection by journals and supervisors. Let’s decode the top 10 common mistakes researchers make in designing their studies — and how you can avoid them! ❌ Top 10 Mistakes in Research Design — and How to Fix Them 1️⃣ Unclear Research Objectives 🧩 Problem: Vague goals = unclear direction. ✅ Fix: Start with SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound). 2️⃣ Mismatch Between Research Question and Methodology 🧩 Problem: Using quantitative tools for exploratory topics or qualitative methods for hypothesis testing. ✅ Fix: Align your research question with the right research method ...